Problem or Opportunity

Problem or opportunity. What market opportunity does your business address, or what problem does it solve? If you need help summarizing your idea, the following resources are useful:

  • Business Development Bank of Canada: link
  • Canadian Foundation for Economic Education: link
  • Entrepreneur: Make your startup’s messaging count link
  • Entrepreneur: Recognizing a business opportunity link
  • Forbes: link
  • Futurpreneur Canada: How to conduct market research link
  • Futurpreneur Canada: Business problem solving link
  • Harvard Business School: link
  • Learning Hub: link
  • Market link
  • Small Business BC: How to research your market link
  • Small Business BC: Taking an idea from your head to your hands link
  • Wharton University of Pennsylvania: link

*Please note that clicking on these links will take you away from the AWB StartUP platform website. We do not control the content on these external sites. If you find a broken link, we would appreciate if you let us know!